Mastering dermatitis and skin sensitivity - a pharmacist's guide

Living with itchy, burning skin is more than a minor annoyance – it can seriously impact your wellbeing. Common conditions like dermatitis and skin sensitivity can cause inflammation, irritation and even pain, disrupting daily life. This persistent discomfort can make it difficult to concentrate, complete everyday tasks and enjoy life.

“There’s no need to endure such discomfort. Effective solutions exist to prevent skin allergies and soothe inflamed, irritated skin, and understanding the cause or triggers of your condition can help make it easier to manage,” says pharmacist Jaco Fourie from Medipost Pharmacy, South Africa’s pioneering courier pharmacy.

Understanding dermatitis and skin sensitivity

Dermatitis is a broad term that refers to inflammation of the skin. It can be triggered by various factors, including environmental irritants, allergens and genetics.

According to Fourie, the skin’s response to irritants and allergens can differ widely from one person to another, so identifying your personal triggers is crucial. “Whether it’s harsh chemicals, certain fabrics or stress, recognising what affects your skin can help you manage and prevent flare-ups,” he says.  

“Skin sensitivity often presents as redness, burning and itching, and gentle care is key. Using the right products to protect the skin’s natural barrier and maintain overall health is important. This means choosing skincare products that are specifically formulated for sensitive skin, which are typically free from fragrances and harsh additives,” advises Fourie.

Common causes of skin irritation

• Immune system response: In conditions like atopic dermatitis, your immune system may overreact to minor irritants or allergens, leading to inflammation.
• Genetic factors: A family history of skin conditions can increase your risk.
• Environmental factors: Pollutants, tobacco smoke or fragrances in products such as soaps and lotions can weaken the skin’s protective barrier.
• Direct contact with irritants: Chemicals, allergens, certain metals, fabrics and harsh cleaning agents can cause flare-ups.
• Lifestyle influences: Stress, hot showers and inadequate sleep can worsen symptoms.

“Understanding the causes, triggers and their impact on your skin is essential for effectively managing skin conditions,” says Fourie.

Practical tips and remedies

“A customised skincare routine is indispensable in managing dermatitis and sensitive skin. Always talk to your healthcare provider or pharmacist for the best advice and treatment plan for you,” he advises.  

Here are some general tips:

• Use mild, fragrance-free cleansers.
• Keep skin hydrated with moisturisers containing soothing ingredients like niacinamide, hyaluronic acid or liquorice extract.

Recommended key ingredients

• Niacinamide (Vitamin B3): Helps improve skin texture and reduce inflammation.
• Hyaluronic acid: Retains moisture and helps soothe and plump up dry areas.
• Liquorice extract: Contains glycyrrhizin, known for its anti-inflammatory and antioxidant properties, which helps to reduce redness and calm irritated skin.

When to seek professional help

“If you are experiencing persistent or severe skin conditions, it may be necessary to seek professional help from your general practitioner or a dermatologist. Seeking professional advice early will ensure the best possible treatment and prevent further complications,” says Fourie.

Some signs that you should seek professional help include:

• Persistent or severe skin irritation or itching
• Changes in the appearance of moles  – including colour, shape or size – or other skin growths
• Persistent or severe skin dryness or flaking
• Skin infections that do not go away with over-the-counter treatments
• Open sores or lesions that do not heal

The role of your pharmacist

“Pharmacists are here to help with advice for managing skin conditions. If it requires prescription medication, your pharmacist will guide you to consult a healthcare practitioner. As pharmacists, we can also explain potential side effects and safety precautions of prescribed treatment where needed and offer tips on managing them effectively,” says Fourie.

Beyond medications, pharmacists are valuable resources for skin health. They can suggest lifestyle changes like maintaining a balanced diet, exercising regularly, avoiding smoking and limiting sun exposure — all of which can significantly improve skin health.

For those registered with Medipost Pharmacy, medication deliveries are seamless and secure. Whether you are receiving chronic medication or placing an order for non-prescription pharmacy items online at shop.medipost.co.za, Medipost Pharmacy ensures that your parcels arrive safely anywhere in South Africa.

Patients registered with Medipost Pharmacy can access pharmacy support in all official South African languages. This confidential telephonic service enables patients to discuss their health needs and medicine dispensed through Medipost Pharmacy with a properly qualified, registered professional in their home language.

“If you have concerns about your skin or need more information on treatment options, don't hesitate to contact your pharmacy team. We are always ready to assist you with any skincare-related questions to ensure you receive the best possible care,” Fourie concludes.